ATLANTA, GA — For the second straight year, the World Wrestling Federation is invading Super Bowl Sunday.
After last year's controversial but highly successful "Get It?" advertisement, the WWF is back with 3 more envelope-pushing spots.
One of those controversial spots got nixed by ABC due to its blatant X-rated content.
"We stand by our decision not to air that particular bit," stated Jeffrey Thompson, VP of advertising and media relations at ABC. "We think the WWF went just a bit too far with that one."
The WWF, obviously, feels differently.
"There was absolutely nothing wrong with any of those 3 commercials, including the one they nixed," stated director David Sahadi. "We tried to be very entertaining, to not preach too much, and just to tell people that we know how to have fun."
The commercial in question, which ScoopThis.com has obtained this exclusive screenshot of, begins harmlessly enough as a female autograph approaches popular WWF star Dwayne "The Rock" Johnson for an autograph. It is assumed that the part ABC has a problem with is when Johnson – living up to both his in-ring moniker and real-life surname – engages in hardcore sexual intercourse with her.
The scene is highlighted by The Rock raising his eyebrow, while chanting some of his more popular catchphrase; including "Know your role and open your mouth", as well as "Finally, the Rock has come!" to end the scene.
A graphic then appears, reading : "The World Wrestling Federation: We Care About Our Fans".
"Completely unacceptable," deemed Jorge Morillas from his ABC office in Southern California. "This time, they didn't just cross the line—they peed on it, shat on it, and dry-humped it until it begged for the sweet release of death. I'm shocked they'd even propose such filth for prime time broadcast."
The WWF's Kevin Kelly says this is just another example of the prejudice that professional wrestling faces year in and year out.
"Look, it's clear we're being singled out because of who we are. If those were MLB or NFL players engaging in hardcore unprotected sex on-screen, there's no doubt in my mind that they would have aired it."
Superbowl XXXIV airs January 30th on ABC.
